BEST IELTS Writing Task 2, 6th July
WRITING TASK 2 (AC+GT):-
BEST IELTS Writing Task 2
Consumers are faced with increasing numbers of advertisements from competing companies.
To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them?
In bygone days, there were fewer advertisements. People bought things as per their choice only. However, now we are living in modern era to reduce space. There are a lot of advertisements that are shown through different mediums like television, online, newspapers etc. Due to these, viewers get affected and so some measures can be taken to make them aware.
I agree that consumers get influenced a lot by advertisements. Firstly, advertising companies take famous celebrities to advertise a product. So, some people believe that those personalities also use that product and they buy that. A lot of film actors, cricketers who are favourite among masses become brand ambassadors of products like shoes, cosmetics and so on. Also, people think that if they use these products then their status in the society would raise. Therefore, just to show off in the society they buy the products which are advertised repeatedly.
Secondly, the way these advertisements are presented is very attractive. Animated adverts using cartoon characters, or showing extreme limelight and brightness persuades viewers to purchase the product. Moreover, products like toothpaste or hand wash have an innovative approach. Doctors or scientists are taken who suggest using that item and people think that these are the real professionals and so they buy that product.
Numerous steps can be taken to help the people so that they can take a prudent decision. Primarily, the censor board should make sure that only those products should be promoted through various sources which are healthy and safe for consumers. For example, recently Maggie was banned as some harmful component was found in it and the celebrities who endorsed it were penalised.
In the end, I would like to say that advertisement is a good source to make people informed about the availability of products, but the concerned authorities should make sure that people do not follow advertisements blindly and also the products that are advertised should be of good quality.